Advertising strategy – how you can save your company millions!

March 15th, 2010 - 

Here is a great idea to tell your employer or even your potential employer at an interview if you really want to secure that job you have been after! Prepare an advertising strategy – this is quite easy! – and present it to them!

Here is the big secret! Here is the advertising strategy they have all been after. The one that slashes costs! It’s called the internet – and the best part is it’s absolutely FREE!

You can prepare an advertising strategy for youtube. It’s a great way to get the company’s brand accross effectively for desired audiences and cost effectively too – which any company would love!

Good Luck!

Set yourself apart

March 1st, 2010 - 

An interview can be fairly daunting, especially when you are up against hundreds of other applicants. Know the secret to setting yourself apart from the group, and be the one that everybody wants.

Be smart in an interview. Prepare a research portfolio prior to the interview including your knowledge about the company and the role you are applying for.

Think in an interview – what is unique about you that you can bring to a company? What can you do for them that will set you apart and benefit the company further than just the role you are applying for.

However just saying that you have an open personality that can get along with everyone will not secure you the position.

Think creatively. Read BRW and other material relating to the business realm and take what is in the latest news and what you have read what companies are looking for at the moment.

For example: The latest BRW newsletter features an article about search engine optimization and how every company wants to be on the first page of Google.

Do your research! Find out what kind of things Google favours (this is easy look it up on youtube) so you have the ability to do it for a company if need be.

The next step is just to SELL! SELL, SELL, SELL yourself! Let the company know that you have the ability to get them on the first page of Google.

This is what is going to set you apart from everyone that brings their same personable skills to any interview.

GOOD LUCK!

YouTube as a marketing tool

February 23rd, 2010 - 

Here is a great example of how to promote and market a product using the the web 2.0 site YouTube. And the best thing is it’s free!

 


 

And how is this relevant to graduates you might ask? Well first it’s a little bit of fun, second recent graduates are known to be techically savvy, and third it is a great way to market yourself online!

If you are looking for a job or attending interviews, how about marketing yourself as the product and putting your own speil or portfolio on youtube. This way you can even send the link to the employer before you go to the interview. It will make you stand out from the crowd and also demonstrate that you work well with technology.

If you would like to know more about ProGrad and ProGrad’s services, visit us online at www.prograd.com.au