During some analysis of ProGrad’s revenue stream, we came to realise very quickly that 80% of our organisation’s revenue is currently coming from our existing client base, and only 20% of the revenue can be seen from new business development.
It is a principle which has been utilised in business for years, and yet we have tended to assume it didn’t apply. ProGrad have always had a strong focus on new business development, and that will never change. That being said, it has certainly alerted us to the importance of effective account management, especially during the economic downturn. It is our existing account base which has really been an area where we have seen great growth opportunities.
ProGrad are an assessment, placement and training company with over 500 clients in Australia. We have had the pleasure of working with some of Australia’s leading organisations and ensuring their junior roles are filled with high calibre University graduates.
ProGrad certainly intend to ensure even higher levels of customer service can be delivered over forthcoming months, especially during these critical times of uncertainty.
A little bit certainly does go a long way.
If you would like to hear more about ProGrad, please contact us on 02 8235 8300.