Think about the groundswell. The groundswell is the internet and all the social interaction online. How can this be effective in business? Is this knowledge going to set you apart from other graduates and secure yourself a job?
If we can leave you with one thought about talking with the groundswell, it’s this: the conversation will evolve continously. Even as the technologies change, the basic conversational nature of these technologies will remain central. If you learn to talk, listen, and respond you’ll master the middle of the tunnel.