Here is the master of marketing secret presented by the book Groundswell – a world transformed by technology: LISTENINGis the key!
If you are a good listener then you are on your way to be a marketing star!!!!
Here are some other marketing tips:
* Check the social tecghnographics profile of your customers
* Start small, think big
* Make sure your listening vendor has dedicated an experienced team to join your effort
* Choose a senior person to interpret the information and integrate it with other sources.